International Business from Finland with Mark Wiltshear
Planning To Be More Social With My New Social Media Strategy

Planning To Be More Social With My New Social Media Strategy

January 17, 2021

I've been actively creating content for several years now, my speciality is podcasts and live video, but I've never been certain if I have the right strategy for getting this content to people on Social Media. A chance conversation with a colleague in our office gave me some clarity and a new direction to follow in 2021. Listen on and I'll tell you more...

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Sales Pitch Workshops Increase The Impact Of Your International Sales Meetings

Sales Pitch Workshops Increase The Impact Of Your International Sales Meetings

January 10, 2021

Since winter 2014, I have been working with Finnish companies to craft effective sales pitches that they can use in international sales situations. These have been used in pitching competitions, for one-on-one sales meeting and at international trade fairs and exhibitions. The workshops can be used to develop sales arguments for new products or to develop texts for marketing materials, company websites etc. 

In November 2020, I was approached about something slightly different, five companies and five pitches in only two hours. This is how I did it...

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E-P WIISE ry – Official Launch Event

E-P WIISE ry – Official Launch Event

December 7, 2020

You have heard me mention the Work Integration for Immigrants Service (WIISE) in previous articles. As our plans for WIISE developed, it was decided to form a membership association (yhdistys).

On Monday 9.11.2020, Etelä-Pohjanmaan WIISE ry was officially launched at an event held at the office of Xport and BSTR – Luova markkinoititoimisto in Seinäjoki. This ‘hybrid event’ was also livestreamed for those who had registered in advance. By the time the event started, WIISE already had 20 registered members and the WIISE team were delighted to have been joined live by approx. 40 people; 25 online and 15 in person.

This episode is the audio of that event, where we introduce the inspiration behind this new venture, the work we have already done as WIISE and our future aims.

Show notes and links

☕️ https://www.buymeacoffee.com/wiltshear 

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Why Should YOU Practice Conversations In English?

Why Should YOU Practice Conversations In English?

November 29, 2020

Recently, one of my ‘Sales Pitch workshop’ customers made a comment that made me think "This can really have a long-term effect". I’ve also been meeting people for regular English Conversation coaching for a few years, so I thought I’d share a few examples of how they have benefited from this.

Show notes and links

 

☕️ https://www.buymeacoffee.com/wiltshear 

⭐️ https://ratethispodcast.com/wiltshear 

Don’t Miss Those Buying Signals From International Customers

Don’t Miss Those Buying Signals From International Customers

November 22, 2020

I’ve been working with the Finnish company HappyOrNot for the past 6 years on inbound sales. I recently experienced a couple of frustrating situations, in which I was trying to buy services and the company was completely ignoring my buying signals. This made me reflect on my HappyOrNot work.

Show notes and links 

☕️ https://www.buymeacoffee.com/wiltshear 

⭐️ https://ratethispodcast.com/wiltshear 

Becoming A Finn: Applying For Finnish Citizenship

Becoming A Finn: Applying For Finnish Citizenship

October 11, 2020

This is a subject that I’ve been planning to talk about for some time. I was even planning to make a podcast mini-series about it for my Explore Finland podcast. The impending Brexit has sped-up my plans to apply for Finnish citizenship, which I now aim to do in 2021. I thought I'd share my plan with you.

Show notes and links

☕️ https://www.buymeacoffee.com/wiltshear 

⭐️ https://ratethispodcast.com/wiltshear 

Amazon Sweden Is Coming: 5 Tips To Ensure A Smooth Start On Amazon.se

Amazon Sweden Is Coming: 5 Tips To Ensure A Smooth Start On Amazon.se

September 28, 2020

After many years of speculation, it has finally been confirmed that Amazon will launch its first website for the Nordic markets, www.amazon.se

For over 5 years, I have been working with Finnish companies to get their products listed and selling on Amazon Marketplaces around Europe. This seems like the perfect time to share a few key lessons I've learned over the years, to ensure your account set-up on Amazon goes as smoothly as possible.

Show notes and links

☕️ https://www.buymeacoffee.com/wiltshear 

⭐️ https://ratethispodcast.com/wiltshear 

Competition: Design A Logo For WIISE

Competition: Design A Logo For WIISE

September 21, 2020

Etelä-Pohjanmaan WIISE ry (Work Integration for Immigrants Service) is a membership association which aims to develop and maintain a positive ecosystem in Etelä-Pohjanmaa, in which immigrants and Finns who move to the area can thrive. In which they integrate into working life and settle into everyday life.

We are launching the association officially in October 2020 but ahead of that launch, it needs a logo and we would like our members and followers to help us with the design.

Show notes & links

☕️ https://www.buymeacoffee.com/wiltshear 

⭐️ https://ratethispodcast.com/wiltshear 

Sharing Your Workload: International Social Media, Sales Development & Voiceovers

Sharing Your Workload: International Social Media, Sales Development & Voiceovers

August 31, 2020

While talking to a prospective customer, the MD of a micro company that is starting to grow, they said ‘Yes, we really want to work with you and think that one day per week won’t be enough – there’s so much to do. BUT we are waiting for this large order to be confirmed.’

All of this was true, but as we continued talking, it became clear that there were several small tasks that I could start to work on, that might only take a few hours a week. This could have an immediate impact and would be easier to build into their budget.

You will have heard the (very) old joke, how do you eat an elephant? One bite at a time. In this article are examples of a few smaller tasks I’ve worked on so far this year, to show you could share YOUR workload without breaking the bank.

Show notes and links 

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Listener Question: How can companies adapt to a post-COVID world?

Listener Question: How can companies adapt to a post-COVID world?

August 24, 2020

This week, I will be answering a question from one of my listeners, thanks Jay. 

Jay commented on Facebook ‘I see this as a time of opportunity, where the status quo is all shaken up and those who are creative, confident and can lead, will come out on top....what kind of opportunities do you see [coming] out of this situation and how you can turn a bad time to your advantage?’

Well Jay, here are a few things I’ve observed both locally in Etelä-Pohjanma and from reading international news.

Show notes & links

☕️ https://www.buymeacoffee.com/wiltshear

⭐️ https://ratethispodcast.com/wiltshear

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