International Business from Finland with Mark Wiltshear
Becoming A Finn: Applying For Finnish Citizenship

Becoming A Finn: Applying For Finnish Citizenship

October 11, 2020

This is a subject that I’ve been planning to talk about for some time. I was even planning to make a podcast mini-series about it for my Explore Finland podcast. The impending Brexit has sped-up my plans to apply for Finnish citizenship, which I now aim to do in 2021. I thought I'd share my plan with you.

Show notes and links

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Amazon Sweden Is Coming: 5 Tips To Ensure A Smooth Start On Amazon.se

Amazon Sweden Is Coming: 5 Tips To Ensure A Smooth Start On Amazon.se

September 28, 2020

After many years of speculation, it has finally been confirmed that Amazon will launch its first website for the Nordic markets, www.amazon.se

For over 5 years, I have been working with Finnish companies to get their products listed and selling on Amazon Marketplaces around Europe. This seems like the perfect time to share a few key lessons I've learned over the years, to ensure your account set-up on Amazon goes as smoothly as possible.

Show notes and links

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Competition: Design A Logo For WIISE

Competition: Design A Logo For WIISE

September 21, 2020

Etelä-Pohjanmaan WIISE ry (Work Integration for Immigrants Service) is a membership association which aims to develop and maintain a positive ecosystem in Etelä-Pohjanmaa, in which immigrants and Finns who move to the area can thrive. In which they integrate into working life and settle into everyday life.

We are launching the association officially in October 2020 but ahead of that launch, it needs a logo and we would like our members and followers to help us with the design.

Show notes & links

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Sharing Your Workload: International Social Media, Sales Development & Voiceovers

Sharing Your Workload: International Social Media, Sales Development & Voiceovers

August 31, 2020

While talking to a prospective customer, the MD of a micro company that is starting to grow, they said ‘Yes, we really want to work with you and think that one day per week won’t be enough – there’s so much to do. BUT we are waiting for this large order to be confirmed.’

All of this was true, but as we continued talking, it became clear that there were several small tasks that I could start to work on, that might only take a few hours a week. This could have an immediate impact and would be easier to build into their budget.

You will have heard the (very) old joke, how do you eat an elephant? One bite at a time. In this article are examples of a few smaller tasks I’ve worked on so far this year, to show you could share YOUR workload without breaking the bank.

Show notes and links 

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Listener Question: How can companies adapt to a post-COVID world?

Listener Question: How can companies adapt to a post-COVID world?

August 24, 2020

This week, I will be answering a question from one of my listeners, thanks Jay. 

Jay commented on Facebook ‘I see this as a time of opportunity, where the status quo is all shaken up and those who are creative, confident and can lead, will come out on top....what kind of opportunities do you see [coming] out of this situation and how you can turn a bad time to your advantage?’

Well Jay, here are a few things I’ve observed both locally in Etelä-Pohjanma and from reading international news.

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Summer 2020 – ‘Meaningful’ Work and Support For Small Firms

Summer 2020 – ‘Meaningful’ Work and Support For Small Firms

August 16, 2020

Welcome to season 2 of the show. I didn’t exactly plan to publish in seasons but I realised it’s good to take a break, re-focus and start again, so I think I will probably publish seasons of 10 or so episodes then pause and then start again. So, this episode I wanted to take you back a couple of months and give you some insight into how I’ve experienced summer 2020...

People listening from outside may find it strange, but a four-week summer holiday is quite normal for workers in Finland and five or even six weeks is not unheard of. While this is undoubtedly nice for individuals, it does have an effect on business during the summer months. Everything sloooooowwwwws down.

Gradually and yet all at once, I found my calendar for June and July becoming more-and-more empty. I decided that if I cannot do any invoiceable work, I will focus on meaningful work that will have benefits at a later date.

Show notes & links

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Should We Continue Prospecting During the Coronavirus?

Should We Continue Prospecting During the Coronavirus?

May 24, 2020

I’d actually started writing this before I happened to make contact with Steven Smith, Managing Director at The Lead Generation Company, for the previous article Expert Tips On Prospecting For New Customers In The UK.

Episode 5 of this podcast was titled B2B Sales With Simple Content Marketing. In it, I talked about simple content marketing work that companies can do to support their sales work. This was based on work I had been doing during the first quarter of 2020. Then, of course, the world was hit by the coronavirus pandemic. My work was agreed and my time was scheduled, but I did stop to think “Should we continue prospecting during the Coronavirus lockdown period?”

Show notes & links

 

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Expert Tips On Prospecting For New Customers In The UK

Expert Tips On Prospecting For New Customers In The UK

May 18, 2020

Interview with Steven Smith, Managing Director at The Lead Generation Company.

This episode is something a little different. You don’t have to listen to just ME talking at you. I have a guest and I’m really pleased to welcome Steven whose LinkedIn profile reads ‘Lead Generation | Appointment Setting | Telemarketing | Qualified Sales Leads’. These are things that bring some people out on a cold sweat but are so important to any company that’s doing international business.

Listen to Steven's important tips for companies looking to find new customers in the UK. Advice that will remain relevant during and after the coronavirus era.

Show notes and links

 

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Why Is E-invoicing In Finland So Confusing?

Why Is E-invoicing In Finland So Confusing?

May 11, 2020

Having started my own toiminimi company in 2019 and started invoicing my customer directly. I had experience at Xport of sending e-invoices, but I always had help from my partner Marko. I then found myself working in my own company, using e-invoicing from an Operator system and wondering ‘Why is e-invoicing in Finland so confusing?’ Hopefully, what started as a rant might also be useful to other new entrepreneurs in Finland.

Show notes & links

 

A big thank you to Michael Nieminen from Oy Rhonda Services AB for his help with this episode and his accounting help in general.

 

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Integration Evaluations For International Students Are A WIISE Decision

Integration Evaluations For International Students Are A WIISE Decision

May 5, 2020

In late-2018, I was approached by my friend, Jiuliano, to help him with the project he was running. Working on this project led further collaboration in an area in which I've developed a strong interest; helping other immigrants to Finland to network, settle and integrate into our new homeland.

Since then, things have developed and the Work Integration for Immigrants Service (WIISE) has now completed its first project, working with a group of international business students from SeAMK in Seinäjoki. This is now developing into a potential new business venture, but more of that at a later date.

Show notes and links 

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