International Business from Finland with Mark Wiltshear

Should We Continue Prospecting During the Coronavirus?

May 24, 2020

I’d actually started writing this before I happened to make contact with Steven Smith, Managing Director at The Lead Generation Company, for the previous article Expert Tips On Prospecting For New Customers In The UK.

Episode 5 of this podcast was titled B2B Sales With Simple Content Marketing. In it, I talked about simple content marketing work that companies can do to support their sales work. This was based on work I had been doing during the first quarter of 2020. Then, of course, the world was hit by the coronavirus pandemic. My work was agreed and my time was scheduled, but I did stop to think “Should we continue prospecting during the Coronavirus lockdown period?”

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